Trademarks do much more than giving a unique identity to companies. They enable businesses to grow with ease and seamlessness. These distinct marks represent not just enterprises but their ambitions too. And that’s why startups need to be careful while getting one. They need to conduct a thorough trademark search before finalizing one. Because if you end up taking another company’s logo, even by accident, it could land you in big trouble.
Entrepreneurs need to know why they must make an effort on this front. So here are some strong reasons for them to search trademarks.
Reasons to do a Trademark Search
Avoiding Disputes– No one wants their newly-established firm to get entangled in a legal dispute. It doesn’t just hinder the progress, but also costs lots of money and time. If one is already starting with limited resources, it could even lead to the cessation of the enterprise.
Checking Trademark Availability– With a comprehensive search, one can be 100% sure about the available trademarks. Otherwise, you might just get a trademark that’s already being used by another company. Thankfully, dedicated platforms are helping new brands obtain unused insignia.
Safeguarding the Brand– A unique trademark doesn’t just reduce chances of disputes, it protects the brand too. It enables the brand to take risks without inviting unnecessary legal battles. The new businesses get a safer pathway to attain success while being confident about the future.
Preventing a Rebrand– Those who end up using another company’s logo accidentally go through a rebranding. And this exercise could be time-consuming as well as costly. Thus, a trademark search rules out those possibilities, letting startups continue their predetermined strategies without disruptions.
Platforms to do a Trademark Search
UAE Ministry of Economy Trademark
Businesses can use this state-owned portal to search. They can either use keywords to find them or submit a formal application to get results.
Global Brand Database
Yes, there is a global database as well where you could find all the registered trademarks of the world. However, you can only do a manual search here.
Online Search
One can even start with a regular online search on Google and other search engines. The process can yield satisfactory results if conducted thoroughly. Starting with the company’s name and domain is recommended.
Upshot
A growing venture has all the valid reasons to do a trademark search. The only thing they need to ensure is to take the help of professionals in this process. Right Trademark is one name that firms can trust for all their trademark-related issues. We have supported countless startups in the UAE in their journey to success. With us, your business gets the kind of kickstart it needs.