A trademark is one of the foundational aspects of a business. Without it, you can’t think of taking your enterprise to the heights of success. And obtaining one is easier said than done, especially if you’re in the UAE. Among millions of startups, it isn’t a simple task to choose a befitting and unique trademark. That’s why businesses have to perform a comprehensive trademark search.
Understanding Trademark Search
As stated above, there are several firms operating in the same industry. All the legal entities have their trademarks registered. Hence, it is a risky bet to choose any brand name or logo and get it registered. Because if you end up copying another company’s trademark (even if it’s unintentional), your business may face some serious consequences. So it’s vital to do a trademark search to avoid disputes, infamy, and rebranding expenses.
More specifically, it is done to choose a specific word, logo, or slogan that could represent your venture. The process involves scouring the official trademark databases. The experts conducting this activity go through national as well as international records. This ensures that you avoid any similar name or logo that could cause any conflict in the future. In a way, it also streamlines the whole process of selecting a trademark.
For a better understanding of the benefits of doing a trademark search, let’s check the following points.
Advantages of Conducting a Trademark Search
Unique Brand- By checking the existing trademarks and available ones, your firm chooses a distinct name/logo. For a budding enterprise, the aspect of uniqueness brings lots of opportunities. It helps in establishing a different identity that opens all gateways of expansion.
No Future Conflicts– The trademark search process enables startups to obtain an original name/logo. This ensures that your business never gets into any disputes regarding plagiarized intellectual property. It helps them avoid legal expenses, which could be very high sometimes.
Saves Time & Money– Taking the previous point further, a registered trademark saves plenty of expenses, efforts, and time. Because if you end up using another company’s copyright, the repercussions could be quite harsh. You may have to cough up a lot on rebranding and settlements.
Having understood the merits, let’s examine the process of conducting a trademark search.
Practising Trademark Search
Database Search– If you’re doing it yourself, start with online databases made public by the government.
Professional Help – You can also seek the assistance of experts who specialize in providing trademark-related services to businesses. Right Trademark has been providing trademark search services for many years. In the UAE and outside, we have helped numerous startups acquire unique trademarks. With our assistance, it’s easier for businesses to establish their identity.